Birds on Furniture is a Unit of Measurement.
Why waste time with inches or centimeters when you can describe the relative sizes of things by comparing them to a specific bird on a particular type of furniture?
Personnel:
Interim CEO - Matt Alexander / @mattalexand
Senior Photoshop Licensee - Dan Sturm / @dansturm
Lead Development Strategist - Ry Amidon / @ryamidon